VIDEO / Round Round Song by Adrian Sieber

That goes round round is not only the title of Adrian Sieber's song but many of its scenes as well: they are actually GIF images and cinemagraphs, with lots of nice effects and ideas. The result is a surreal and catchy music video. Check it out!

VIDEO/ My Recurring Dream by Cold Mailman

Time to post a video.

Seemingly a single tracking-shot, Cold Mailman's music video is hypnotic and dizzying just like a dream would be. Enjoy!

ps. André Chocron is also the director of another one of my favourite videos, I Spy by Mikhael Paskalev. You have to check it out, it's a crazy little song that will stuck in your head for days!

VIDEO / Fashion Film: Lizzy Caplan for Viva Vena

Today at uni we talked about fashion film, which has quickly become a popular type of advertising, mostly used by fashion brands. It basically tells a story about the brand - its mood, philosophy, atmosphere and emotions it conveys - rather than focusing on the product and subtly telling the customers "Buy it but it buy it".

All the time during the lecture I couldn't stop thinking about Lizzy Caplan's Fashion Film, which is actually a commercial for a clothing line called Viva Vena. I love it when brands use irony to communicate, and you can see this very well in Matthew Frost's spoof video of hipster fashion advertising. Enjoy!



ps. Here are some fashion films:

Lanvin for H&M "The Show" (2011)
Giorgio Armani "One Plus One" (2012)
Prada "A THERAPY" (2012)