BUSINESSWOMEN / Merily Leis and Paula Pärnaste of SWÄRK

So that's what Merily of Sequin Magazine has been up to these last months!

She's a young Estonian fashion blogger, whose style I like a lot. Her outfits are cute and classy and she takes beautiful pictures - Tallin is now amongst my top must-go travel destinations thanks to her. 

A couple of days ago she announced the launch of the business she founded along with her friend Paula. The two girls are the heads, hearts and hands behind SWÄRK, a clothing company that sells upcycled man shirts. 



Is it bad that I want one for myself? I think they're great, and it doesn't harm that the brand design - from the logo to the photography, to the website - is supercool! SWÄRK shirts are unique, eco-friendly and.. they ship world-wide!

Congrats Merily and Paula, the best of luck on your business venture!

ps. Click through to check out SWÄRK's Facebook page, blog and Instagram.

FASHION / Fashion Victims by Yolanda Dominguez

On 24 April, an eight-storey factory building in Bangladesh collapsed, killing more than 1200 people who worked there in dangerous and unsafe conditions, at a minimum wage, employed by big names of the fashion industry.

Spanish artist Yolanda Dominguez tried to raise social awareness around this event and its causes through a "living", an urban action in which the audience is involved, which took place in one of Madrid's busiest shopping streets. On the pavement, women in fashionable clothes and accessories lied covered in debris, much resembling the bodies found amongst the ruins of the Rana Plaza building.

The workers who were killed and those who are still working in the same conditions in third-world countries are the real "fashion victims", in the most tragic sense. Dominguez's action is a call out to more responsible production and consumption behaviors. Something has to change.

 

 

ps. Yolanda Dominguez's website and blog

(via Junkculture)